Communicating an international organization’s call to end violence.
The Global Partnership to End Violence Against Children brings together governments, UN entities, civil society organizations and private sector leaders to work towards a shared goal: ending all forms of violence against children.
Each of our creative projects for End Violence needed to strike a delicate balance; we needed to educate viewers about the severity of violence against children, while motivating them to support the cause. Working with extremely sensitive subject matter, our team set out to produce a range of content in diverse formats—all with the primary goals of strategically promoting End Violence’s mission and vision, and calling audiences to action.
In 2019 and 2020, our team traveled to sites in Jamaica and New York to film interviews, event footage, aerial cinematography and b-roll, capturing End Violence’s progress and programming through powerful visuals.
We provided copywriting and graphic design on multiple publications, including event materials, advocacy briefs and social media assets.
We scripted, storyboarded, illustrated, animated and edited a wide range of videos, to be distributed across multiple platforms—from a large-scale event screening to social media.
And along the way, we learned a lot about the devastating ways in which children are subject to harm. The more we learned, the better equipped we were to communicate our client’s call to end violence.
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