To support Virginia Tech’s efforts to grow its Finance program, Sandbox reimagined the department’s promotional brochure to appeal to three key audiences: prospective students, current students considering finance as a major, and companies seeking co-op talent. We provided strategic copywriting and visual direction, working closely with the client through moodboards and three rounds of review to ensure the final product aligned with their goals.
The new brochure highlights VTech’s strong curriculum in financial management, investment analysis, and corporate finance, while showcasing clear program benefits such as competitive graduate salaries, engaging student organizations, and career-ready course offerings. Designed to be used both internally and externally, the brochure pairs accessible, compelling language with clean, modern visuals tailored to high school students, parents, and industry partners. The final result positions the department as a top destination for finance education in Virginia and strengthens its capacity to recruit students and build industry connections.
Design Lead: Claudia Galindo
Graphic Designer: Kiija Gargarello
