Animation to drive awareness and engagement

UNICEF Innocenti

Animation
Human rights

Storyboarding

Scriptwriting

Illustration

Animation

Editing

Sound/music

Sandbox partnered with UNICEF’s Office of Research – Innocenti’s Behavioral Insights Research and Design (BIRD) Lab to create a colourful and captivating animation, designed to align and integrate seamlessly with the brand and visual identity of our microsite.

The animation uses simple illustrations, geometric shapes, and fluid movements to communicate the Lab’s mission. Organic transitions and dynamic character-driven visuals are incorporated to evoke empathy and create a strong connection with the audience. These characters play a crucial role in humanizing the message, helping viewers relate to the impact of the BIRD Lab’s work for children globally. By combining engaging visuals with clear messaging, the animation not only captures attention but also reinforces the importance of behavioral science and SBCC in driving positive, lasting change for children worldwide.

CREDITS

Executive Producer: Boaz Beeri

Project Lead and Learning Experience Designer: Aarti Motala

Design Lead: Claudia Galindo

Animator: Luciano Paz

Illustration: Nicole Clarizio

Senior Video Editor/Sound Designer: Dylan Butler

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