We conceptualized and implemented a rebranding initiative for the United Nations Office of the High Representative for Least Developed Countries, Landlocked Developing Countries and Small Island Developing States (UN-OHRLLS), who will become the UN Most Vulnerable States (UN MOVES). This is the office of the United Nations that assists the world’s most vulnerable countries, with a vital mission to mobilize international support and advocate for the economic, social, and environmental needs of those often overlooked member states. The rebranding process included a research and discovery phase that led to a new name, tagline, and short-form content; the design of a new logo as well as templates for business cards, email signatures, social media cards, and pull-up banners. The work also included the creation of a new brand guide including support for staff regarding the integration of this new brand identity into their work.
UN Office of the High Representative for Least Developed Countries, Landlocked Developing Countries and Small Island Developing States (UN-OHRLLS) / Most Vulnerable States (UN MOVES)
Brand copywriting, Graphic design, Editing, Sound/music
Executive Producer: Boaz Beeri
Producer: Laura Ann Fox
Graphic Designer: Kiija Gargarello